Decisioning & Next-Best-Action

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Decisioning Architecture

Understand the PEGA decisioning architecture including decision strategies, adaptive models, arbitration engines, and real-time processing capabilities.

Predictive Analytics

Leverage PEGA's built-in predictive analytics to anticipate customer needs, predict outcomes, and optimize interactions based on historical data and real-time context.

Next-Best-Action Strategies

Design comprehensive next-best-action strategies that consider customer context, business objectives, regulatory constraints, and channel preferences.

Adaptive Models

Configure adaptive models that learn from customer interactions and continuously improve decision accuracy. Understand model training, validation, and deployment.

Arbitration and Optimization

Implement arbitration engines that select the optimal action from multiple candidates based on business rules, customer preferences, and predicted outcomes.

Real-Time Decision Scenarios

Handle complex real-time scenarios where decisions must be made instantly based on current context, customer behavior, and business priorities.